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SBD Global/June 28, 2013/Marketing and Sponsorship

Trek To Take Over As Title Sponsor Of RadioShack Leopard Pro Cycling Team

Trek Bicycle Corp. "agreed to take over the RadioShack Leopard cycling team from Luxembourg real-estate developer Flavio Becca next year," according to Alex Duff of BLOOMBERG. Waterloo, Wisconsin-based Trek, a sponsor of the team since its inception in '10, is in talks with "several marquee athletes" and will start seeking partners immediately, according to a team statement. The team’s riders include Luxembourg’s Andy Schleck, Jens Voigt of Germany and Fabian Cancellara of Switzerland. Trek sponsored Lance Armstrong during his seven Tour de France wins, and a two-year comeback. The bicycle maker "ended its association with the Texan last year" (BLOOMBERG, 6/26).
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