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SBD Global/June 27, 2013/Marketing and Sponsorship

Media Mogul Rupert Murdoch's News Corp. Joins Team Sky's List Of Sponsors

Team Sky will add the 21st Century Fox brand to its kit for Tour de France.
Australian-American media mogul Rupert Murdoch's entertainment business "is stepping up its involvement with cycling's Team Sky," according to Keith Weir of REUTERS. Team Sky will add the 21st Century Fox brand to the riders' kit and support vehicles "when the Tour de France begins this weekend." 21st Century Fox "is the media and entertainment company that will be created on Friday when Murdoch's News Corp. empire is split into two separate businesses" (REUTERS, 6/26). CYCLING WEEKLY's Nick Bull wrote the move "has not been greeted enthusiastically by a number of the team's fans," with many unhappy about the increased ties between the squad and Murdoch, and also because any '13 replica kit they have is already out of date (CYCLING WEEKLY, 6/26).  
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