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Marketing and Sponsorship

Barcelona Seeking One Multi-Club Sponsor As Indoor Sports Sponsorships Conclude

It is already known that insurance company Regal will not continue as the sponsor of the Barcelona basketball team, according to Francesc Perearnau of MUNDO DEPORTIVO. As a result of Spain's current economic crisis, "it appears that Alusport and Intersport will end their sponsorships with Barcelona's indoor football and handball teams, respectively." Conscious of the "very strong demands of sponsorship," Barcelona is considering incorporating a single sponsor for each of the three teams for the '13-14 season (MUNDO DEPORTIVO, 6/26).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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