SBD Global/June 26, 2013/Media

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  • Advertisers Not Lining Up For India-Sri Lanka-West Indies Cricket Series

    Even as India celebrates the Champions Trophy win over England, advertisers "are not lining up to pay a premium for the next cricketing outing for the Indian team," according to Urvi Malvania of the Indian BUSINESS STANDARD. The upcoming India-Sri Lanka-West Indies tri-series "seems to have bleak prospects as far as ad revenues go." The seven-match series that kicks off on June 28 "will be held in the Caribbean." In India, the series "will be telecast on Ten Sports" at 8pm. The channel "has got Micromax as the co-presenter, Xolo smartphones as an associate sponsor and Kent RO as the title sponsor for the studio show." Ten Sports is charging Rs 2.5-2.6 lakh ($419-$435) for a 10-second slot, which "may be raised in case India makes it to the finals." Media planners, however, "feel this may be pushing one's luck too far." Vivaki Exchange CEO Mona Jain explained, "This is not a very active time for the advertisers who usually invest in cricket." Zee Entertainment Enterprises Chief Sales Officer Ashish Sehgal said, "We have sold almost 50 percent of our inventory and should be closing a few more deals over the next couple of days" (BUSINESS STANDARD, 6/25).

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  • Guardiola's Bayern Munich Introductory Press Conference Gets High Ratings On German TV

    German TV channels Sport1, n-tv, N24 and pay-TV channel Sky Sport News HD "have obtained high ratings for their broadcasts of Bayern Munich coach Pep Guardiola's first official press conference," according to Manuel Weis of QUOTENMETER. Guardiola's press conference, which started at 12pm on Monday, attracted 50,000 viewers on Sky Sport News HD. The number translated into a market share of 0.7%. In the target demographic 14-49, Sky's coverage had a 0.9% share. Sport1, which also aired the press conference live, attracted an average of 210,000 viewers and had a 2.6% market share. In the target demographic, Sport1 obtained a 2.8% share. German news channels n-tv and N24 attracted 130,000 and 100,000 viewers, respectively. The number translated into a market share of 1.7% for n-tv and 1.4% for N24. In the target demographic, N24 and n-tv attracted 50,000 viewers each and had a market share of 2% and 1.7%, respectively (QUOTENMETER, 6/25).

    FIRST PRACTICE: The EFE reported Bayern Munich is expecting around 25,000 fans for Guardiola's first practice with the club on Wednesday despite notable absences of players like Javi Martínez and Dante, who are currently participating in the Confederations Cup in Brazil. It will be Guardiola's first official contact with the players (EFE, 6/25).

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  • TV Presenter Andrew Castle Apologizes, Pays Damages To David Lloyd For On-Air Comment

    BBC Wimbledon presenter Andrew Castle has apologized and paid damages to former British Davis Cup captain David Lloyd "for falsely suggesting on-air that 'personal problems' could rule him out of being appointed chief executive of the Lawn Tennis Association," according to Josh Halliday of the London GUARDIAN. Castle "made the comments live on BBC2 during a rain delay at the Aegon Tennis Championships at the Queen's Club in London" on June 12. In a joint statement on Monday, Castle accepted his claim was "without foundation" and agreed to pay undisclosed damages to Lloyd. The BBC "refused to say whether Castle personally paid damages to Lloyd or whether the bill was footed by licence fee payers" (GUARDIAN, 6/24).

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  • German Website Golf Post Acquires LPGA Tour Online Media Rights For '13

    German golf website GolfPost.de has acquired the online media rights for the women's LPGA Tour. Golf Post will show live and free-of-charge every final round of every LPGA event via live stream on its website. The media rights are for the German-speaking region of Germany, Austria and Switzerland. Golf Post will live stream all final rounds of every LPGA Tour and women's major event during the '13 season (Golf Post).

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  • Cambodian Television Network Secures 2014 FIFA World Cup Media Rights

    Cambodian Television Network "has announced the acquisition of exclusive free-to-air and pay-TV rights to screen the 2014 FIFA World Cup live from Brazil," according to Dan Riley of the PHNOM PENH POST. The company, owned by the Royal Group and operated by Cambodian Broadcast Service, outbid other TV stations "to secure their second successive rights to the quadrennial tournament after South Africa’s 2010 edition." CBS GM Bernard Anthony said, "The total amount in U.S. dollars was significantly higher than the last World Cup, however, CTN is unable to disclose the value" (PHNOM PENH POST, 6/25).

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