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SBD Global/June 26, 2013/Marketing and Sponsorship

BBL Side Bamberg In Negotiations With Title Sponsor Brose About Contract Extension

Basketball Bundesliga (BBL) club Brose Baskets Bamberg, which won its fourth consecutive league title in '12-13, "is hoping for a financial windfall as title sponsor Brose wants to increase its sponsorship," according to SPOX. Automotive supplier Brose "wants to extend its title sponsorship deal, which is set to expire in '14, until '18." In addition, the company "is reportedly interested in acquiring the naming rights for the Stechert Arena." The total value of the deal until '18 would be around €12M ($15.7M). Bamberg's GM Wolfgang Heyder said, "It is correct that we are currently in negotiations with [Brose Group Chair Michael] Stoschek about an extension, but nothing has been signed yet" (SPOX, 6/21).
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