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SBD Global/June 25, 2013/Media

Le Mans 24 Hours Race With Top Ratings On Eurosport; Sport1 Scores With Football Games

Pan-European sports network Eurosport "has recorded convincing ratings for its broadcast of the Le Mans 24 Hours race," according to Alexander Krei of DWDL. An average of 80,000 viewers tuned in to watch the race. In the target demographic 14-49, Eurosport's broadcast had a 3.5% market share. At 9:27am on Sunday, Eurosport attracted a peak audience of 270,000 viewers, which translated into a 2.3% market share. In the target demographic, the race had a 2.5% share during that peak period. Less successful was Eurosport's broadcast of the U20 World Cup match between England and Iraq on Sunday evening. The game attracted 90,000 viewers and had a 0.1% market share in the target demographic (DWDL, 6/24).

FOOTBALL: DWDL's Krei also reported German free-to-air TV channel Sport1 "scored high ratings with two football broadcasts on Sunday." At 1pm, the channel showed the U19 Bundesliga final between Hansa Rostock and VfL Wolfsburg. A total of 460,000 viewers tuned in to watch Wolfsburg win the title. The number equaled a 3.6% market share. In the target demographic, the game obtained a 2.4% share. Starting at 8:55pm, Sport1 aired both Confederations Cup games. The simulcast of both games attracted 690,000 viewers. In the target demographic, the games obtained a 2.3% share (DWDL, 6/24).
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