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SBD Global/June 25, 2013/Media

German Pay-TV Network Sky Deutschland Changes Price Pattern For Sports Bars

German pay-TV network Sky Deutschland will change its price pattern for sports bar customers. In the future, a bar's square meters will not be the only deciding factor. Beginning on July 1, a location's population density, purchasing power and sports affinity will also be factored in. The price pattern will continue to be divided into six categories and adjusted based on a bar's square meters. There will be huge differences within each category. For example, a sports package in the first category (up to 35 square meters) has had a flat-rate price of €219 ($287), but with the new price patterns it can be anywhere from €119-€299 ($156-$392) depending where the bar is located. In the second category (up to 75 square meters), which includes 48% of the majority of Sky sport bar customers, the average price will be €274 ($359). While many customers will pay less with the new price pattern, bars in metropolitan areas will see a price increase (SPONSORs).
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