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SBD Global/June 24, 2013/Media

Media Notes: Pay-TV Channel Sky Italia Wants To Introduce Jersey Cameras In Seria A

Italian pay-TV channel Sky Italia "wants to introduce jersey cameras with the start of the upcoming Seria A season." Football fans "are supposed to watch the game from the players' perspective." The plan "calls for a mini camera to be put on the players' chests" (BLICK, 6/21). ... Liverpool FC's official digital TV channel LFC TV has appointed independent media sales company Media15 to handle all its airtime sales and marketing (Liverpool FC). ... Wimbledon, the world's oldest tennis championship, "is embracing new technology with an iPad app to appeal to a younger audience." The app allows users to navigate around the grounds via a photographic map, "zooming in on specific courts to get updates on the state of play" (REUTERS, 6/22).
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