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SBD Global/June 21, 2013/Marketing and Sponsorship

Marketplace Roundup: SG Flensburg-Handewitt Extends Sponsorship Deal With Balzersen

Handball Bundesliga (HBL) club SG Flensburg-Handewitt has extended its sponsorship deal with recycling company Balzersen GmbH & Co. KG. In addition to logo presence on the club's jersey, Balzersen will continue to receive ad space on boards during home games and in the club's print and online publications (SG Flensburg-Handewitt). ... The Austrian football Bundesliga "has signed a marketing deal with unitycation.com to market its official website, bundesliga.at." The deal "will take effect in July" (90 MINUTEN, 6/19). ... The German Athletics Association (DLV) has once again partnered with event and sports travel provider Vietentours. The company will offer travel packages to the biggest track and field events in the next five years. The DLV and Vietentours already had a partnership from '00-09 (DLV). ... The Rugby Football Union announced a new long-term partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier. The three-year agreement will see Dove Men+Care supplying its male grooming products to the England senior squad from September to beyond the 2015 World Cup. Dove Men+Care will receive match day branding rights at Twickenham Stadium including experiential and corporate hospitality rights, as well as the ability to utilize players in activating the partnership (RFU). ... Audi New Zealand announced its naming rights sponsorship of the Audi quattro Winter Games NZ for '13. Winter Games NZ takes place from Aug. 15-25, featuring alpine skiing, cross country skiing, snowboard, freeskiing and curling at Coronet Peak, Snow Farm, Snow Park, Cardrona Alpine Resort and Naseby (Audi). ... Oakley will release a limited edition collection of sports glasses with the colors of the French flag: blue, white and red, for this year's Tour de France (ISPO).
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