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SBD Global/June 21, 2013/Marketing and Sponsorship

British Golfer Justin Rose Switching To Tiger Woods' Agent Following U.S. Open Win

Citing sources, U.S. Open champion Justin Rose, of Britain, "will be making the switch to Tiger Woods' agent, Mark Steinberg," according to Tim Rosaforte of GOLF DIGEST. The switch is "big news not only for Rose, but Steinberg." Since leaving IMG in July '11, the agent "has assembled an impressive client list for Excel Sports Management in Matt Kuchar and now Rose." That gives Steinberg the current Nos. 1, 3 and 5 in the world. Rose "had been represented by Marcus Day of 4Sports & Entertainment." The marketability of Rose "has skyrocketed after his win at Merion, especially in the humble, gentlemanly image he cast as a newly minted champion." The British accent "also doesn't hurt and neither does his charity work," most noticeably with "Blessings in a Backpack" through the Kate and Justin Rose Foundation. Rose is a TaylorMade staff player, but "has been in a secondary commercial role to Dustin Johnson and Sergio Garcia." That should change, "along with his entire profile" (GOLF DIGEST, 6/20).
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