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SBD Global/June 21, 2013/Marketing and Sponsorship

Bundesliga Side Hamburg SV Threatened With Loss Of Several Sponsorship Deals

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Bundesliga side Hamburg SV "is threatened with losing several of its sponsorship deals," according to SPORT BILD. The club's naming-rights sponsor Imtech "has revealed that it wants to end its €25M ($33M) per year sponsorship deal with the club as soon as possible." Imtech CEO Gerard van der Aast said, "We definitely won't extend the naming-rights deal with the HSV stadium. Due to our tense financial situation, we want to end our sponsorship deals with the HSV, FC Bayern and VfB Stuttgart as soon as possible." The company's deal with the Hamburg-based club runs until '16, but Van der Aast hopes "to reach a quick agreement with the club." HSV Marketing Dir Joachim Hilke said, "We have talked to the representatives of Imtech Germany and expect that the current contract will be fulfilled." In addition to Imtech, Austrian tourism region Zillertal Tourismus "has announced to end its three-year, €750,000 ($1M) sponsorship deal with the club." South Korean-based companies Hanwha Solar and Kumho Tires, which pay a combined €1.5M ($2M) per year, "will end their deals after striker Heung-Min Son left the team" (SPORT BILD, 6/20).
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