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SBD Global/June 20, 2013/Media

With ESPN 3D Dissolving, FIFA Considers Scrapping 3D World Cup Broadcasts

FIFA is "considering scrapping 3-D broadcasts of the next World Cup," describing ESPN’s decision to abandon the format as "another setback for the technology," according to Rob Harris of the AP. The sports network said that there "weren’t enough viewers in the United States to make 3-D broadcasts worth the investment," and ESPN’s dedicated channel "will close by the end of the year." FIFA TV Dir Niclas Ericson said, "The technology has had a few setbacks if you refer to some of the statements (by ESPN) ... it’s clear when a big sports broadcaster like ESPN makes an announcement like that it creates a lot of extra tension" (AP, 6/19).
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