SBD Global/June 20, 2013/Marketing and Sponsorship
Hertz Extends Title Sponsorship Deal With British MotoGP Race Through '13
Dorna Sports and the Hertz Corp. have announced that Hertz has renewed its sponsor of the 2013 British MotoGP, which will be held at Silverstone from Aug. 30-Sept.1. As title sponsor of the British MotoGP, Hertz will receive media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops and clothing of the Paddock Girls, as well as the added visibility in one turn in the new-to-MotoGP circuit in Austin. Hertz first took on title sponsorship of the event in '12. The '13 deal includes an option for an extension into '14 (MotoGP).
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