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SBD Global/June 19, 2013/Marketing and Sponsorship

Mesut Özil Tops List Of German Male Athletes With Sponsorship Income Between $4M-$5.3M

German national team and Real Madrid player Mesut Özil "is the sponsorship king of Germany's male athletes," according to SPORT1. A study by sports marketing reasearch company REPUCOM shows that Özil "generates between $4M-$5.3M annually from his sponsorship deals with watch brand Cyrus Genève and adidas." The top 10 "includes seven footballers and F1 world champion Sebastian Vettel, NBA Dallas Mavericks player Dirk Nowitzki and 2010 PGA Championship winner Martin Kaymer" (SPORT1, 6/17).

Top 10 German Male Athletes By Sponsorship Income
Rank Club Sport
Most Important
Sponsorship Deals
Sponsorship Income
1. Mesut Özil
Football
Cyrus Genève
adidas
$4M-$5.3M
2.
Sebastian Vettel
F1
Red Bull
Geox
Tirendo
Infiniti
$2.7M-$4M
2. Dirk Nowitzki
Basketball
Nike
ING-DiBa
$2.7M-$4M
2. Martin Kaymer
Golf
Taylor Made
Rolex
Hugo Boss
BMW
$2.7M-$4M
5.
Bastian Schweinsteiger
Football
Right Guard
adidas
funny-frisch
$2M-$3.3M
5. Thomas Müller
Football
adidas
REWE
Bifi
$2M-$3.3M
5.
Mario Götze
Football
Nike
Mercedes
$2M-$3.3M
8. Philipp Lahm
Football
CEWE Fotobuch
adidas
Nintendo
$1.3M-$2.7M
8.
Lukas Podolski
Football
adidas
PSD Bank
$1.3M-$2.7M
8.
Mario Gomez
Football
Nike
Hugo Boss
Red Bull
$1.3M-$2.7M
Source: REPUCOM Market Intelligence, June 2013
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