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SBD Global/June 19, 2013/Marketing and Sponsorship

Beşiktaş Istanbul To Sign Stadium Naming Rights Deal With Vodafone Türkiye

Turkish top-flight football club Beşiktaş JK Istanbul "signed a preliminary agreement with Vodafone Türkiye," which is "willing to buy both the name of the future stadium and prime spot on the shirts of BJK players," according to STADIUMDB. With demolition of the old stadium only just beginning, it is "already almost certain that Vodafone will be the naming rights owner for years to come." Though talks are understood "to be in progress and speculations over duration and value of the contract would be premature, this cooperation is thought to have a long-term perspective." understands that the future stadium "will not lose the name 'Inönü' after rebranding in 2014, though the final name hasn’t been unveiled yet" (STADIUMDB, 6/13).
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