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SBD Global/June 19, 2013/Marketing and Sponsorship

Barcelona To Generate $96.3M Per Year Off Electronic Ads At Training Facility

Electronic advertising space on the front of Barcelona's new La Masia training facility will bring in €72M ($96.3M) annually, according to the EFE. The estimate came from MCM Group, the business managing the project, which will split the money 50-50 with Barcelona. MCM Group President Antonio García Valdecasas indicated that the project will be complete in four months. The advertisements will use an LED area on the front of the building, with companies wishing to advertise in that space able to pay €120 ($160) per month to broadcast their ads for 15 seconds at a time, for two minutes per month. Contract lengths with sponsors will be from 12-36 months long on a platform that will be able to advertise up to 50,000 businesses or products. All businesses that are partners or sponsors of Barcelona will be able to use the MCM-Masia-FCB business platform, while other businesses will be able to occupy a place on a wait list, starting the first day the sponsorships are sold (MUNDO DEPORTIVO, 6/18). 
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