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SBD Global/June 19, 2013/Franchises

Newly Promoted La Liga Side Villarreal Offering Fans $134 Season Ticket Packages

Newly promoted La Liga side Villarreal President Fernando Roig "wants to demonstrate that another type of management is possible in athletic entities: more adjusted to the economic reality and the needs of the fans," according to Carlos M. Sánchez of EL CONFIDENCIAL. With "this in mind," Villarreal on Monday launched its season ticket sales for the team's return to La Liga with characteristics "that make the club a pioneer." Roig's goal was to offer "low prices and high quality." In this case, season tickets starting at €100 ($133.8) to see La Liga football. The offer "couldn't be more attractive." The response in the ticket lines has proved the Villarreal president correct. In a few hours on Monday, the club added 2,000 new season-ticket holders (EL CONFIDENCIAL, 6/18).
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