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SBD Global/June 17, 2013/Franchises
Man City Appoints Chilean Manuel Pellegrini To Succeed Roberto Mancini As Manager
Published June 17, 2013
'HOLISTIC MANAGEMENT': In London, Louise Taylor wrote Pellegrini "quite possibly needed to mug up on the precise meaning of 'holistic management' before finally arriving at the Etihad Stadium." Much fun was poked at Man City when its club statement announcing Mancini's dismissal last month declared that his successor must satisfy a newly identified requirement to "develop a holistic approach to all aspects of football at the club." It sounds like the sort of thing Man City's "corporate jargon loving" former CEO Garry Cook would have said and, sure enough, Cook recently endorsed the stance adopted by Begiristain and Soriano. Cook said, "The holistic element is understanding the way a football club runs, not just the way a team wins games. When companies sign [sponsorship] agreements with a club they want access to the core proposition, which is the talent. They want the manager, they want the players, so the player and the manager have to give up their time for that" (GUARDIAN, 6/14).