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SBD Global/June 14, 2013/Media
Sky's Rebranded Ashes Channel Hopes To Fight Off Challenger BT Sport This Summer
Published June 14, 2013
WALL-TO-WALL CRICKET: In Manchester, Denise Evans reported the channel "will be available at no extra cost to customers." England cricket legend and Sky Sports commentator Ian Botham said, "This is wall-to-wall cricket, on one channel, for the key months of the summer. The Ashes is the pinnacle of Test cricket and when it comes to television, cricket fans have never had it so good" (MANCHESTER EVENING NEWS, 6/13). In London, David Kent reported Sky has an agreement with the England and Wales Cricket Board to provide England int'ls through '17, and "will hope this channel will outline their commitment to the sport." Sky has "impressed viewers with their coverage of cricket up until now with uninterrupted coverage, especially as the two Ashes series screened by Channel Four featured over 33 hours of interruptions for horse racing." Sky Go will "mean that the channel will be available on PC and mobile devices'' (DAILY MAIL, 6/13).