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SBD Global/June 14, 2013/Marketing and Sponsorship
Marketplace Roundup: FSV Frankfurt Extends Stadium Naming Rights Deal With Volksbank
Published June 14, 2013
ELSEWHERE...: Mercedes-Benz has appointed South African professional golfer Louis Oosthuizen as golf ambassador. Mercedes-Benz South Africa will also assist Oosthuizen's junior golf academy (Mercedes-Benz). ... New Zealand All Blacks players Richie McCaw and Dan Carter have extended their contracts as ambassadors for adidas through '16 (adidas). ... League Championship club Charlton Athletic announced a one-year extension with shirt sponsor Andrews Sykes Group for the '13-14 season. The int'l climate control and pump hire group's principal brand 'Andrews Air Conditioning' will adorn a new Charlton home strip for the forthcoming campaign (Charlton). ... CitySigns has signed a two-year extension with Premiership rugby side Worcester Warriors to be the club's official signage partner (CitySigns). ... Portugal Telecom and the Cape Verde Football Federation subsidiary CVMóvel have renewed their sponsorship three years, while launching the CVMóvel Blue Sharks, aimed at training a new generation of Cape Verde players (INSIDE WORLD FOOTBALL, 6/13). ... La Liga side Atlético Madrid presented on Thursday its new uniform for next season, with its colors -- red and blue -- slightly darker, resembling the team's uniforms from the '60s, "the golden years in franchise history" (EL MUNDO, 6/13).