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SBD Global/June 14, 2013/Marketing and Sponsorship

Marketplace Roundup: FSV Frankfurt Extends Stadium Naming Rights Deal With Volksbank

Second Bundesliga club FSV Frankfurt "has extended its stadium naming rights deal with Frankfurter Volksbank for another three years" through June '16. The club "will continue to play its home games at the Frankfurter Volksbank Arena." The bank "has been a partner of the club for seven years" (JOURNAL FRANKFURT, 6/13). ... Handball Bundesliga (HBL) club SG Flensburg-Handewitt "has extended its long-term partnership with Denmark-based investment company Sparinvest." The company "will continue to be a premium partner of the club." In addition to hospitality packages, Sparinvest "will continue to receive ad space on boards in camera view at home games at the Flens-Arena as well as presence in the club's online and print publications" (FLENSBURGER TAGEBLATT, 6/13). ... Fortuna Dusseldorf and Infront Sports & Media have agreed to a four-year extension to their partnership beginning in '13-14. The int'l sports marketing company will continue to market all commercial rights of the club -- including the main sponsorship, hospitality packages and stadium advertising -- from its location in Dusseldorf (Infront).

ELSEWHERE...: Mercedes-Benz has appointed South African professional golfer Louis Oosthuizen as golf ambassador. Mercedes-Benz South Africa will also assist Oosthuizen's junior golf academy (Mercedes-Benz). ... New Zealand All Blacks players Richie McCaw and Dan Carter have extended their contracts as ambassadors for adidas through '16 (adidas). ... League Championship club Charlton Athletic announced a one-year extension with shirt sponsor Andrews Sykes Group for the '13-14 season. The int'l climate control and pump hire group's principal brand 'Andrews Air Conditioning' will adorn a new Charlton home strip for the forthcoming campaign (Charlton). ... CitySigns has signed a two-year extension with Premiership rugby side Worcester Warriors to be the club's official signage partner (CitySigns). ... Portugal Telecom and the Cape Verde Football Federation subsidiary CVMóvel have renewed their sponsorship three years, while launching the CVMóvel Blue Sharks, aimed at training a new generation of Cape Verde players (INSIDE WORLD FOOTBALL, 6/13). ... La Liga side Atlético Madrid presented on Thursday its new uniform for next season, with its colors -- red and blue -- slightly darker, resembling the team's uniforms from the '60s, "the golden years in franchise history" (EL MUNDO, 6/13).
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