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SBD Global/June 13, 2013/Marketing and Sponsorship

Newcastle Striker Papiss Cisse Plans To Discuss Shirt Sponsor Dispute With Club

Senegal national team striker Papiss Cisse is set to discuss his concerns about wearing the EPL Newcastle shirt "sponsored by a loans firm when he returns from duty with Senegal," according to Chowdhury & Smith of the BBC. Cisse "wants to remain at the club, but is worried his Muslim beliefs would be compromised if he were seen to promote the company." Professional Footballers' Association Deputy Chief Bobby Barnes said it was a "difficult situation," but hoped that the club would respect Cisse's views and there would be a "compromise." Barnes: "We're all aware that clubs need to generate revenue and sometimes have to use a wide range of companies." A similar conflict occurred at La Liga Sevilla in '07 when striker Frederic Kanoute, who like Cisse is a devout Muslim, "covered the logo of a betting company on his shirt. Gambling is forbidden in Islam" (BBC, 6/12).
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