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SBD Global/June 13, 2013/Marketing and Sponsorship

Manchester City Signs New Partnership Deal With Japanese Carmaker Daihatsu

Man City has signed a new partnership with Japanese auto manufacturer Daihatsu. The deal will see Daihatsu become the club’s official automotive partner in Indonesia next season. The new partnership will see Man City become Daihatsu's first football club partner in the vehicle maker's 106-year history. Daihatsu will be activating its partnership with Man City's crest and players throughout its vast dealership network, spanning 52 cities. Man City players will also film a TV advert later in the year and visit Indonesia this summer to take part in local promotions, as part of the club's tour of Southeast Asia (Man City).
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