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SBD Global/June 11, 2013/Marketing and Sponsorship

Marketplace Roundup: TSG Hoffenheim Signs Three-Year Title Sponsorship Deal With SAP

Bundesliga club TSG 1899 Hoffenheim has reached an agreement with software company SAP to become the team's new title sponsor. The new three-year deal includes, in addition to the company's logo on the jerseys, ad space on boards in camera view during home games at the WIRSOL Rhein-Neckar-Arena as well as marketing packages for the stadium's video screen, print and online publications and in the hospitality areas (TSG Hoffenheim). ... The German Football Federation (DFB) has signed a deal with fashion company Hugo Boss to become the official fashion label for the men's national team and men's U21 team (DFB). ... The Int'l Ski Federation (FIS) "has tightened its rules on accepting sponsorships by gambling operators." The governing body said "title and presenting sponsor rights will not be awarded to commercial betting companies" (AP, 6/10). ... Ukraine side FC Dynamo Kyiv and Nadra Bank have signed a three-year sponsorship agreement. Terms of the deal were not disclosed (INTERFAX, 6/6). ... Senegal national team striker Papiss Cisse's representatives have informed EPL Newcastle officials that his religious beliefs "forbid him from representing or advertising a loans company, posing a dilemma for the club which has accepted sponsorship from pay-day loans company Wonga" (INSIDE WORLD FOOTBALL, 6/10).
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