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SBD Global/June 10, 2013/People and Pop Culture

Manchester United Hires Veteran U.S. Media Exec David Sternberg As Head Of Media

ManU hired veteran U.S. media exec DAVID STERNBERG as its head of media. Sternberg started with the club last month and is relocating to England. In his new role, Sternberg will oversee all of the club's media businesses, including the MUTV channel, websites, mobile, social and print. Sternberg plans to split time between Old Trafford and the club's commercial office in London. Sternberg left as Universal Sports CEO last month. He was replaced by SCOTT BROWN, who was named President of the Olympic and endurance sports network.
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