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Marketing and Sponsorship

Marketplace Roundup: Kitbag Named 2014 Ryder Cup Official Partner

European online sports retailer Kitbag has been named the official retail partner for the 2014 Ryder Cup, to be held in Perthshire, Scotland. Kitbag will be responsible for running the on-site merchandise pavilion. Additionally, Kitbag will operate an online shop in advance of the biennial event (European Tour). ... Championship side Bristol City has extended its sponsorship deal with Blackthorn cider. The brand will be featured on home and away kits as well as training merchandise for the first time (Bristol City). ... National Rugby League Melbourne Storm has signed Japanese automaker Suzuki to a three-year sponsorship extension (HERALD SUN, 6/7). ... German third-division side Alemannia Aachen will use Infront Sports & Media to handle all commercial rights of the club. This includes the main sponsorship, the official kit supplier package, board advertising at homes games and hospitality (Infront).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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