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Marketing and Sponsorship

Index Shows Lionel Messi Ahead Of Neymar In Marketability, But That Could Change

Repucom's Celebrity DBI, a global index that measures public perception of more than 5,000 celebrities worldwide, shows that Lionel Messi currently has an edge on Neymar in fame and image, but predicts great potential development for Neymar, according to SPORT. Spain Repucom Dir Ramón Amich said, "Neymar is a big star in Brazil and Latin America. He has the talent and the image to become one of the biggest brands in the world of football. As seen in the DBI, he still has a long path to reach the market penetration that Messi has in Spain with his sponsors. However, this can change quickly, and with Barcelona, Neymar finds himself on the perfect platform to increase and improve his fame and image in Spain. The world's eyes will be fixed on Neymar and if his performance is good, the public perception will evolve favorably" (SPORT, 6/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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