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SBD Global/June 10, 2013/Marketing and Sponsorship

Index Shows Lionel Messi Ahead Of Neymar In Marketability, But That Could Change

Repucom's Celebrity DBI, a global index that measures public perception of more than 5,000 celebrities worldwide, shows that Lionel Messi currently has an edge on Neymar in fame and image, but predicts great potential development for Neymar, according to SPORT. Spain Repucom Dir Ramón Amich said, "Neymar is a big star in Brazil and Latin America. He has the talent and the image to become one of the biggest brands in the world of football. As seen in the DBI, he still has a long path to reach the market penetration that Messi has in Spain with his sponsors. However, this can change quickly, and with Barcelona, Neymar finds himself on the perfect platform to increase and improve his fame and image in Spain. The world's eyes will be fixed on Neymar and if his performance is good, the public perception will evolve favorably" (SPORT, 6/9).

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