SBD Global/June 6, 2013/Marketing and Sponsorship
Marketplace Roundup: Concentrix Agrees To Sponsor Women’s League Football In N. Ireland
Women's football received a major boost last week with the announcement of Concentrix as the new sponsor for girls and women’s league football in Northern Ireland. Initially for a one-year period, the sponsorship deal will involve naming rights of the six senior leagues and the small sided junior leagues (Irish FA). ... New Zealand's Canterbury Rugby Football Union signed SBS Bank as its new principal sponsor for the ITM Cup and Canterbury Sevens representative teams. SBS Bank will hold the primary branding rights for these teams (CRFU). ... Digicel will be extending its sponsorship of West Indies Cricket for three years through Sept. '16. The company will retain its title as team sponsor (Digicel).
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