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SBD Global/June 6, 2013/Marketing and Sponsorship
Swimming Australia Loses Top Sponsor After Spate Of Controversies
Published June 6, 2013
SHAKING OFF THE NERVES: In Sydney, Nicole Jeffery reported EnergyAustralia "was already nervous" after the Stilnox scandal involving the men's 4x100m freestyle relay, but "had been reassured by the cultural changes being instituted in the sport -- until the face of those changes, Nettlefold, was forced to step down." Anderson claimed that the sport "would recover from the series of scandals, setbacks and resignations it had sustained" since the London Olympics. Anderson: "We have made a number of cultural and governance changes but the events of the last few days have crystallised the need for further endemic organisational and cultural change" (THE AUSTRALIAN, 6/5). In Brisbane, Todd Balym noted combined with the A$500,000 in annual funding cuts the sport received from the Australian Sports Commission, the sport now has an A$8M shortfall between now and the 2016 Rio Olympics (COURIER-MAIL, 6/5).