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SBD Global/June 6, 2013/Marketing and Sponsorship

Fraport Extends Title Sponsorship Deal With Basketball Bundesliga Side Skyliners

Basketball Bundesliga (BBL) club Fraport Skyliners has extended its title sponsorship deal with Fraport AG. The company, which has been the club's title sponor since July 1, 2011, signed an early contract extension with the Frankfurt-based team. The new long-term deal includes the naming-rights to the team and arena, as well as ads on boards at home games, logo presence on the jersey and additional measures surrounding the club's marketing and communication departments (Fraport Skyliners). A spokesperson for the club told SBD Global, "Both parties agreed to not disclose contract length and value" (HJ Mai, SBD Global).
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