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SBD Global/June 6, 2013/Marketing and Sponsorship
League Championship Bolton Pulls Out Of QuickQuid Deal After Fan Backlash
Published June 6, 2013
CLEANER IMAGE: In Bolton, Mark Smith reported FibrLec is a new Bolton-based sustainable energy company "that specialises in commercialising the university’s innovative smart materials." Its logo, incorporating the university logo, "will feature on the club’s new match kit and training wear for the next two years." Councillor Christopher Peacock, who launched a petition to get the club to reconsider following the announcement, said, "I’m absolutely delighted with the news. I think first and foremost, it’s fantastic that Bolton Wanderers have taken this proactive step and they deserve credit" (BOLTON NEWS, 6/5).