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SBD Global/June 5, 2013/Marketing and Sponsorship

Marketplace Roundup: Qatar National Bank Renews Partnership With Paris St. Germain

The Qatar National Bank "has renewed its sponsorship deal" with Ligue 1 Paris St. Germain. The extension will start at the beginning of the '13-14 season and "will include placement of the lender’s logo on the sleeves of the team’s jersey, as well as other branding around the Parc des Princes Stadium" (ARABIAN BUSINESS, 6/4). ... Chelsea has agreed to a three-year sponsorship deal with Thailand-based Nitto Tire that will see them become the club's official tire supplier in Thailand. Nitto Tire will become involved in community football clinics at Bangkok's Chelsea FC Soccer School, meet and greets with Chelsea FC players and joint roadshows with other club partners in Thailand, including Samsung, adidas and Singha (Chelsea). ...  Samsung will be the sole sponsor of the Royal Rowing Regatta, to be held next weekend "to celebrate the 60th anniversary of the Queen's Coronation" (THE DRUM, 6/3). ... BBVA bank and the Spanish Football League (LFP) have set a date for the official presentation of their agreement to renew the sponsorship that ended March 8. The announcement will take place on June 11 in N.Y. LFP President Javier Tebas will be present, and BBVA CEO Francisco González' bank will remain La Liga's primary sponsor for the next three seasons for €75M ($98.2M) (EL CONFIDENCIAL, 6/3). ... The LTi Group will not extend the expiring contract with Basketball Bundesliga (BBL) club Gießen 46ers. The company has been the team title sponsor since Jan. 24, 2008 (Gießen 46ers).
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