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SBD Global/June 5, 2013/Marketing and Sponsorship

Real Madrid's $39M Emirates Shirt Deal Fails To Match ManU, Barcelona Deals

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Real Madrid, the world's most valuable sports team ($3.3B), "has signed a new shirt sponsorship deal with Emirates" that will pay the team $39M annually for five years starting next season, according to Mike Ozanian of FORBES. The deal with the Dubai-based airline "sells Real Madrid short." Yes, Los Blancos will see a 30% increase "over what current shirt sponsor Bwin paid." But the price does not match up "with the shirt deals" for ManU and Barcelona. ManU "will get an average of" $80M a year from Chevrolet. Barcelona "has a five year deal with the Qatar Foundation" worth $44M (FORBES, 5/31).
 Team  Sponsor Avg. Annual Value 
 ManU  GM (Chevrolet)  $80M
 Barcelona  Qatar Airways  $45M
 Bayern Munich  Deutsche Telekom  $40M
 Real Madrid  Emirates  $39M
 Liverpool  Standard Chartered  $31M
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