SBD Global/June 5, 2013/Marketing and Sponsorship
Herbalife Announces Five-Year Sponsorship Of Real Madrid's Cristiano Ronaldo
Global nutrition company Herbalife has announced that it will become the official nutrition sponsor of int'l football player Cristiano Ronaldo. The five-year, multi-million dollar contract includes global publicity rights and various joint promotional activities. It also includes the opportunity for Herbalife and Ronaldo to work together to develop a new co-branded range of sports nutrition products. Ronaldo joins more than 100 other Herbalife-sponsored athletes, including a number of football teams around the world, such as MLS L.A. Galaxy in the U.S.; FC Pumas in Mexico; Brasileiro club Botafogo; Russian Premier League side Spartak Moscow; and the national teams of Belgium and Venezuela (Herbalife).
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