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SBD Global/June 4, 2013/Media
Germany, U.S. Friendly Scores 26.1% Market Share On ARD; BBL With New Best On Sport1
Published June 4, 2013
HANDBALL CHAMPIONS LEAGUE: DWDL's Alexander Krei reported pan-European sports broadcaster Eurosport "has received high ratings for its broadcast of the European Handball Federation final between HSV Hamburg and FC Barcelona." A total of 730,000 viewers tuned in to watch Hamburg win the European handball crown on Sunday. The game had a market share of 3%. The peak moment was shortly after 8pm German time when almost 1.2 million viewers watched the broadcast (DWDL, 6/3).
BBL PLAYOFFS: DWDL's Krei also reported German free-to-air TV channel Sport1 "recorded above average ratings for its broadcast of the Basketball Bundesliga (BBL) semifinal match between Bayern Munich and Brose Baskets Bamberg on Sunday." A total of 370,000 viewers tuned in to watch game four. In the target demographic 14-49, Sport1 reached a 2.2% market share. In its key demographic, males from 14-49, Sport1 obtained a 3.2% share, which is a new best for the channel's BBL broadcasts. Bayern's 80-71 victory attracted a peak audience of 500,000 viewers. The best-of-five series is now tied at two games apiece (DWDL, 6/3).