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SBD Global/June 4, 2013/Marketing and Sponsorship

Basketball Bundesliga Club BBC Bayreuth Gets New Title Sponsor, Name

Basketball Bundesliga (BBL) club BBC Bayreuth "will change its name starting with the '13-14 season," according to the SID. The new name of the team "will be medi Bayreuth." The Bayreuth-based medical company "has signed on as the team's new title sponsor." It "will be first renaming of the club in its history." Club Managing Dir Martin Piotrowski said, "We are obviously very happy that we can present a new title sponsor to our fans, the region and all basketball-interested people. With the new partnership, we have set a decisive course for basketball in Bayreuth" (SID, 6/3).
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