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SBD Global/June 4, 2013/Marketing and Sponsorship

Manchester United, City, Blasted For Charging More Than $150 For Kids' Kits

Man City and ManU "have been blasted" for charging more than £100 ($153) for kids’ kits, according to Nafeesa Shan of the London SUN. Both clubs "have hiked their prices for outfits made by Nike." It is the first time the total price of a shirt, shorts, socks, badges and printed names "has broken the £100 barrier." A Man City spokesperson said, "The cost reflects value to the consumer through design, innovation, development, manufacturing and retailing." This is Nike’s first Man City strip after the club signed a six-year deal worth £72M ($110M) (SUN, 6/1).

ADIDAS' ZIMBABWE DETAILS: In Harare, Robson Sharuko reported Zimbabwe sides Dynamos and Highlanders will get a 7% share from sales of their new adidas replica jerseys as part of the kit deal agreed to last week. The clubs "will also be provided with the branded kit and training equipment in a landmark deal that could be sweetened depending on its success in terms of the volume of jerseys sold." Bosso Chair Peter Dube described the partnership with adidas as "historic." Dube: "The sponsorship has made Highlanders a part of history and partnering adidas will allow us to be among the best in the world." Zimbabwe National Soccer Supporters Association Organizing Secretary Fortune Bgwoni said that the asking price for a single jersey "appeared high for the average fan but such original jerseys also came at a big price." Bgwoni: "When you look at $50, it is a big amount and it’s very clear that the average supporter will need to do a lot of savings to buy his jersey, but it’s also important for us to realize that such quality stuff comes at a price" (Zimbabwe HERALD, 5/31).
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