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SBD Global/June 3, 2013/Media

Bayern Munich's German Cup Victory Top On ARD; DTM Qualifying Session With Low Ratings

German public broadcaster ARD "has recorded top ratings for its broadcast of the DFB-Pokal (German Cup) final between Bayern Munich and VfB Stuttgart," according to Daniel Sallhoff of QUOTENMETER. A total of 12.6 million viewers tuned in on Saturday evening to watch Bayern Munich win its third title of the season. After winning the Bundesliga and Champions League title, the team beat Stuttgart 3-2 in the Cup final. The game, which started at 8pm German time, obtained a 40.4% market share. In the target demographic 14-49, Bayern's victory attracted 4.5 million viewers and reached a 41.2% share. Ahead of the German Cup final, ARD showed the German Touring Car Championship (DTM) qualifying session from Spielberg, Austria. The DTM broadcast attracted only 1.25 million viewers, which equaled a 7.3% share. In the target demographic, the qualifying session, which started at 6pm, obtained a 5.8% (QUOTENMETER, 6/2).
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