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SBD Global/June 3, 2013/Marketing and Sponsorship

Beckham Publicist Simon Oliveira Signs Image-Rights Agreement With Brazil's Neymar

David Beckham's publicist, Simon Oliveira, signed an image-rights agreement with Neymar that makes Brazil's most marketable football player "the first client of his new sports investment group," according to Tariq Panja of BLOOMBERG. Oliveira, who remains part of Beckham's management team, said that "Neymar's management company, NR Sports, signed an accord through 2017 with the new Doyen Global unit of London-based hedge fund Doyen Group." Oliveira said that Doyen Global "will seek new sponsors and partners for Neymar outside Brazil." The 21-year-old, "who is joining Spanish champion Barcelona," is the fifth highest-earning football player with annual income of €20M ($26M). Oliveira: "Our primary focus in the first stage will be on building Neymar’s profile in Asia, where we believe there is real potential for growth" (BLOOMBERG, 5/31).
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