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SBD Global/May 31, 2013/Marketing and Sponsorship

Zimbabwe's Dynamos, Highlanders Agree To Kit Sponsorship Deals With Adidas

Zimbabwe Premier Soccer League clubs Dynamos and Highlanders have agreed to kit sponsorship deals with adidas, according to Eddie Chikamhi of the Zimbabwe HERALD. The two clubs will "get a supply of playing kits and training kits and, for the first time in more than 10 years, they can also have genuine club replicas that will be sold to their fans." The deal "has been facilitated" by the clubs' parent sponsor, financial service provider BancABC (HERALD, 5/29). NEWS DAY reported the two clubs have "already donned some of the new kits" for the '13 season. On the issue of replicas, Dynamos fans "have been depending on" London club Chelsea’s jerseys, while Highlanders fans "have been content with the Orlando Pirates, Juventus and Newcastle outfit, in addition to some backyard-sewn jerseys." The bank also pays players’ and the technical teams’ salaries. Early this year, the bank unveiled a $165,000 sponsorship "for Dynamos for their CAF Champions League campaign" (NEWS DAY, 5/29).
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