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SBD Global/May 30, 2013/Marketing and Sponsorship
Bolton Wanderers Criticized After Naming Pay-Day Loan Company As New Sponsor
Published May 30, 2013
PROTEST PLANNED: The BBC reported the pay-day loan industry "was criticised" by regulator the Office of Fair Trading for "widespread irresponsible lending" and charity Citizens Advice for being "out of control." Bolton West MP Julie Hilling described it a "sad day" for the club, and called on bosses to reconsider associating with "such a company." Hilling said: "I think accepting a sponsorship deal legitimises these companies in a way that's unacceptable." Comments by fans on the club's Facebook page included "embarrassed to be a Wanderer," and a "disgusting decision" and calls to boycott buying the shirts. A protest against the decision is "due to be held at Town Hall Square in Bolton" on Thursday (BBC, 5/29).