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SBD Global/May 30, 2013/Franchises

Everton Vows To Ditch Unpopular New Redesigned Logo After '13-14 Season

Everton said it will ditch its new crest after this season.
EPL side Everton has "responded to a backlash from supporters over the club's redesigned crest with a grovelling apology and a promise to consult the fans before agreeing on a new version" for the '14-15 season, according to the London GUARDIAN. The unpopular new badge "will be used next season because, the club explained, it is too late to reverse the process with the kit manufacturers." But Everton has accepted it was "guilty of not consulting" its fans after more than 22,500 people signed an online petition protesting the new crest. A statement on the club's website said, "You have spoken to us loudly and clearly. We have listened. Several meetings and countless discussions have taken place. And, we have reached a decision; a decision that starts with an apology" (GUARDIAN, 5/28).
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