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SBD Global/May 29, 2013/Media

UEFA Champions League Final Attracts Global Audience Through TV, Social Media

The Champions League final Saturday scored record audiences on TV, online.
UEFA further expanded its digital media and TV outreach during Saturday's Champions League final. The final was aired in more than 200 countries to an estimated global average audience of 150 million, and a projected global unique reach of more than 360 million viewers. The final attracted a peak of 23.78 million (average 22.5 million) viewers in Germany, a record for a UEFA Champions League fixture in the country. Champions League continues to be the prime driver of traffic to UEFA.com, with a 13% year-on-year growth in visits and 25% in visitors to the competition's homepage -- a section recently nominated for a Webby Award. Complementing traditional coverage was the use of digital platforms such as Twitter, Facebook, Google+ and YouTube, extending the number of followers of UEFA's official social media channels to around 22 million. Key engagement points during final week included 4.8 million tweets referring to the final, the teams and the players from 90 minutes before kick-off until 30 minutes after, with a peak of 117,601 tweets per minute after the final whistle was blown. There were around 190,000 uses (150,824 on final day) of UEFA's chosen hashtag, #UCLfinal, which was adopted by both finalists, with monitoring carried out by never.no. The event also added more than 175,000 new Facebook likes, including a UEFA record 200,000 likes for a single post on Saturday, pushing the total number of supporters on the official UEFA Champions League page close to 9 million (UEFA).
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