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SBD Global/May 29, 2013/Marketing and Sponsorship

Colombian Football Extends Sponsorship Agreement With Adidas Through 2022

Adidas has announced an extension of its sponsorship agreement with the Colombian Football Federation (FCF) until '22. Adidas, which has accompanied the FCF since '11, will work with the Colombian national teams in Copa América contests, FIFA games and for the 2014, 2018 and 2022 World Cups in Brazil, Russia and Qatar. FCF President Luis Bedoya said, "We feel satisfied to continue dressing our national football teams with adidas clothing. To achieve big objectives, we have to be alongside the best, and with this agreement with adidas, we will continue working for the development of Colombian football" (FCF).
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