SBD Global/May 28, 2013/Media
Int'l Cricket Council Signs Deals With Global Media Companies For ICC Champions Trophy
The Int'l Cricket Council has signed deals with media companies Sports News Television (SNTV), PERFORM and Reuters News for the ICC Champions Trophy 2013. The deals ensure that news broadcasters around the world will have access to news highlights from matches, press conferences, player interviews and event-related stories, providing up-to-the-minute information to a billion viewers all over the world. Reuters News Global TV Sports Editor Claire Watson said, "Interest in sports crosses geographic borders and media platforms, so it is important to us to provide action highlights across all broadcast and online platforms globally, and with the ICC deal, we can do this" (ICC).
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