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SBD Global/May 24, 2013/International Football
Gibraltar Moving Closer To Having Football Team Recognized By Sport's Governing Bodies
Published May 24, 2013
GETTING THE MESSAGE OUT: In London, Rory Smith wrote the lobbying on behalf of the Gibraltar FA "has been intense." To get the message across, the GFA hired PR firm Maverick, and produced six short films and sent out "reams of documents -- each translated into 41 languages -- to explain the issue. Maverick's Andy Myring said, “It was an easy story to tell. The reaction was very positive from everyone we met. They were charmed by the effort the GFA had made.” GFA's UEFA liaison officer Dennis Beiso said, “We have spent the last three months visiting more than 30 countries and stating our case. It has been a lot of work, but a hugely positive experience. We have 17 teams in two leagues and 500 people playing football on a regular basis. It is not a tin-pot operation. Membership would revolutionise football here. It would mean £2M-£3M ($3M-$4.5M) a year, which we would plough into the grass roots" (LONDON TIMES, 5/24).