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SBD Global/May 23, 2013/Leagues and Governing Bodies

FIA World Rally Championship And Red Bull Media House Come Together For Joint Venture

The promotion companies of the FIA World Rally Championship, the sportsman media holding and Red Bull Media House "have created a new joint venture, called WRC Promoter GmbH, according to RALLY MAGAZIN. The new company, which is headquartered in Munich, "will be in charge of WRC's marketing." The company's new managing directors "will be Red Bull Media House's Jona Siebel and the sportsman media group's Oliver Ciesla." The WRC Promoter GmbH is in charge of all commercial aspects of the rally world championship. This includes marketing of media and sponsorship deals as well as the production of TV broadcasts (RALLY MAGAZIN, 5/21).
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