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SBD Global/May 22, 2013/Marketing and Sponsorship
Germany Accuses Nike Of Copying 1966 Shirt Design For New England Football Kit
Published May 22, 2013
BLAST FROM THE PAST: Also in London, Jonathan Liew opined, "Yes, it looks a little bit like the German kit from the 1966 World Cup Final." This in itself "should not be so surprising." When Nike came to designing the England shirt "they were unable to adorn it with gold leaf, or trammel it with kinky lace detail up and down the flanks, or stud the collar with glittering sequins." Above all, "they were constrained by colour." But none of this should detract from the real issue, "which is that there really is no issue at all." It is "just a shirt, for heaven's sake" (TELEGRAPH, 5/21).