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SBD Global/May 22, 2013/Leagues and Governing Bodies

England and Wales Cricket Board Sets Ambitious Targets In New Strategic Plan

The England and Wales Cricket Board unveiled a new and ambitious strategic plan, which seeks to deliver successful England teams at all levels, to produce a vibrant domestic game as well as increasing and enthusing participation during the period '14-17. The latest strategic plan -- Champion Counties -- is designed to build on the outstanding success of the '05 plan -- Building Partnerships -- and the subsequent '09 initiative -- Grounds to Play. Among the targets are:
  • An increase in participation as measured by Sport England's Active People Survey from 183,400 to 197,500.
  • Increase attendances at county cricket matches by 200,000.
  • Complete sponsorship and broadcasting agreements through '19 (ECB).
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