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SBD Global/May 21, 2013/Media

IIHF World Championship Final Between Sweden, Switzerland A Success For Sport1

German free-to-air TV channel Sport1 "has recorded above average ratings for its broadcast of the 2013 IIHF World Championship final between Sweden and Switzerland," according to David Grzeschik of QUOTENMETER. A total of 530,000 viewers tuned in to watch the final. The game, which started at 8:25pm German time, had a 1.8% market share. In comparison, the channel's average share is currently at around 0.8%. In the target demographic 14-49, Sweden's 5-1 victory attracted 230,000 viewers and reached a 2% market share (QUOTENMETER, 5/20).

MOTOGP: DWDL's Alexander Krei reported Sport1 "received high ratings for its broadcast of Sunday's MotoGP race from Le Mans, France." The race attracted 350,000 viewers, which equaled a "very good market share" of 3.1%. In the target demographic, Sport1's coverage of Dani Pedrosa's victory obtained a 1.5% share (DWDL, 5/20).

DTM: DWDL's Krei also reported German public broadcaster ARD "recorded below average ratings for its broadcast of Sunday's German Touring Car Championship (DTM) race." The second race of the season from Brands Hatch, England was watched by 1.03 million viewers and reached a market share of only 8.9%. In the target demographic, the victory of Audi driver Mike Rockenfeller had a 5.5% share (DWDL, 5/20).

WOMEN'S CUP FINAL: DWDL's Krei also reported ARD "obtained succesful ratings for its broadcast of Sunday's women's DFB-Pokal (German Cup) final." The game between VfL Wolfburg and FFC Turbine Potsdam attracted 1.9 million viewers and reached a 13.4% market share. In the target demographic, Wolfsburg's victory received a 7% share (DWDL, 5/20).
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